There aren't any magic pills to create a great web page that everyone will visit again and again, but there are things you can do to help. Some key things to focus on are making the site as easy to use and user-friendly as possible. It should alsoload quickly and provide what the readers want right up front.
The ten tips in this article will help you improve your pages and make them something your readers are interested in reading and passing on to others.
1. Your pages must load fast
If you do nothing else to improve your web pages, you should make them load as fast as possible. You will read about how internet connections are getting faster and faster, but no matter how fast the average connection is for your readers, there is always more data, more content, more images, more everything for them to download.
The thing about speed is that people only notice it when it's absent. So creating fast web pages often feels unappreciated, but if you follow the tips in the article linked above, your pages won't be slow, and so your readers will stay longer.
2. Your pages should only be as long as they need to be
Writing for the web is different from writing for print. People skim online, especially when they first get to a page. You want the contents of your page to give them what they want quickly, but provide enough detail for those who want expansion on the basics. The above article gives you tips for writing web content.
3. Your pages need great navigation
If your readers can't get around on the page or on the website they won't stick around.
You should have navigation on your web pages that is clear, direct, and easy to use. And if the page is long you should use anchor links to help readers find their way on the page.
4. You should use sprites and small images
Small are about the download speed more than the physical size. Beginning web designers often creages that would be wonderful if their images weren't so large. It's not okay to take a photograph and upload it to your website without resizing it and optimizing it to be as small as possible (but no smaller).
CSS sprites are also a very important way to speed up your site images. If you have several images that are used across several pages on your site (such as your navigation icons or your logo), you can use sprites to cache the images so that they do not need to be re-downloaded on the second page your customers visit. Plus, with the images stored as one larger image, that reduces the HTTP requests for your page, which is a huge speed enhancement.
5. You should use appropriate colors
Color is critical on web pages, but colors have meanings to people, and using the wrong color
can have the wrong connotation if you're not careful. Web pages are, by their very nature, international. Even if you intend your page for a specific country or locality it will be seen by other people. And so you should be aware of what the color choices you use on your web page are saying to people around the world. When you create your web color scheme keep in mind color symbolism.
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