Móviles

Con el propósito de tener relaciones reales con nuestros clientes/usuarios cada día se generan las más variadas opciones disponibles en formatos que permiten generar  constantes oportunidades a lo largo del día.

SmartPhones, Tablets, Bluetooth, WiFi, NFC, QR, RA y una gran explosión de aplicaciones creando sensasionales experiencias facilitando el proceso de relación digital.


28
Mayo
2014

Real-time Transit information Increases Use of Public Transportation Alternatives

Categoría: Móviles -::- Tags: celular, customer experience, interactive, mobile

One of the most important aspects to slowing the effects of climate change is encouraging people to change their day-to-day behavior to lower their overall carbon footprint. However, changing behavior takes time and often requires incentives to compel people to change established routines and use patterns.

One of the most effective behavioral incentives is figuring out better ways to provide convenience and easy of use. And that’s exactly why transit agencies and local municipalities around the globe have introduced smartphone apps in recent years to encourage residents and visitors to use mass transit systems. Transit apps can help daily commuters and tourists determine the best routes to take and provide up-to-the minute transit line status and advisories.

SOURCE: SCREENMEDIATECHNOLOGY.COM

28
Abril
2014

Can Enplug Crack The Social Media Sharing Code For Retailers?

Categoría: Móviles -::- Tags: celular, customer experience, digital, mobile

Enplug’s Platform Aims To Help Retailers By Tapping Into Hyper-Local Marketing and Social Media Sharing Trends:

Installing digital signage in a retail setting comes with it’s own set of challenges. It’s been more than a decade since retailers first started using digital signage displays and it’s clear that some installations work better than others depending on a retailer’s overall concept, physical space, traffic, and visual merchandising strategy. One of the most challenging environments for digital signage to compete within is the restaurant, bar and cafe space.

 

Despite these challenges there are companies that are breaking through and connecting with people in these environments that include Buzztime Entertainment, a social gaming platform that features trivia and games and a new Culver City-based start-up called Enplug. Enplug has developed a plug-and-play platform that enables businesses to install an interactive digital signage screen with little setup and integrate social media interactions with their customer base. Enplug’s displays aggregate a business’s social media channels such as:

  • Twitter, Facebook, Yelp, Foursquare, Instagram, Display the content in real-time using a business’s custom hashtag.

    Source: SCREENMEDIADAILY.COM

05
Abril
2014

El móvil en el sector retail: Oportunidad y amenaza

Categoría: Móviles -::- Tags: app, celular, customer experience, digital, interactive, mobile

Pero la clave es la personalización. ¿Cómo pueden los retailers personalizar la compra?  El móvil no es una amenaza, sino una poderosa herramienta para:

 a) Atraer a los clientes a las tienda.

B) Ofrecerles un trato personalizado en el momento adecuado.

C) Conversar con ellos de forma más creativa e interactiva (videos, imágenes, audio…) 

D) Geolocalizar a los usuarios y ofrecerles los contenidos en función de su ubicación, evitando molestarles con publicidad o promociones que no son de su interés.

¿Cómo pueden dialogar con sus clientes e incentivar la compra en tienda?

A) Previo a la compra: las compras pueden ser planificadas o impulsivas y el móvil es una gran herramienta para generar la necesidad de consumo de un producto o bien, facilitando el acceso a la información de los productos.

B) Compra: resulta imprescindible incorporar las funcionalidades características del móvil y las posibilidades que emanan de la monitorización, para aumentar el volumen de compras. (Cupones, redireccionamiento a tiendas, alertas…).

C) Post-compra: el móvil puede ser un gran aliado para incentivar la repetición de compra y ofrecer servicios personalizados (recomendaciones, promociones, sugerencias…) y acciones de fidelización.

SOURCE: AMERICA-RETAIL.COM

03
Marzo
2014

According to Google, More Than 50% of All Mobile Searches Have Local Intent

Categoría: Móviles -::- Tags: advertising, analytics, app, celular, customer experience, digital, interactive, mobile

Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them.

Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

SOURCE: DIGITALSIGNAGEUNIVERSE.TYPEPAD.COM

Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go. - See more at: http://digitalsignageuniverse.typepad.com/digital_signage_universe/2014/02/according-to-google-more-than-50-of-all-mobile-searches-have-local-intent.html#sthash.03j8Rhbk.dpuf
Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go - See more at: http://digitalsignageuniverse.typepad.com/digital_signage_universe/2014/02/according-to-google-more-than-50-of-all-mobile-searches-have-local-intent.html#sthash.03j8Rhbk.dpuf
Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go - See more at: http://digitalsignageuniverse.typepad.com/digital_signage_universe/2014/02/according-to-google-more-than-50-of-all-mobile-searches-have-local-intent.html#sthash.03j8Rhbk.dpuf
16
Enero
2014

New Location-based Mobile Advertising Metric Enables Accurate Measurement of In-Store Visits

Categoría: Móviles -::- Tags: advertising, analytics, app, celular, customer experience, digital, interactive, mobile

Mobile marketing’s real potential is having the ability to connect with on-the-go consumers by linking location data with buying intent.

Location Conversion Index Provides:

  • Accuracy: Measures consumers who are in-store vs. those who are walking by the store
  • Audience scale: Compares millions of relevant profiles vs. the general population
  • Seasonality: Accounts for and demonstrates actual visit increases due to ad exposure vs. expected seasonal increases and decreases of in-store visits
  • History: Establishes natural store visit rate vs. assuming a uniform visit rate for campaign period

SOURCE: SCREENMEDIADAILY.COM

02
Octubre
2013

The Top 7 Online Marketing Trends That Will Dominate 2014

Categoría: Internet, Móviles -::- Tags: advertising, celular, content, customer experience, digital, interactive, mobile, SEO, social

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.

1. Content Marketing Will be Bigger Than Ever. 

2. Social Media Marketing Will Require More Diversity

3. Image-Centric Content Will Rule

4. Less Will be More

5. Mobile-Friendly Content Will Be Necessary

6. Ad Retargeting Will Grow in Effectiveness

 7. SEO and Social Signals Will Become Even More Intertwined

Source: FORBES.COM

07
Abril
2013

The DeanBeat: Mobile monetization is the ‘biggest Achilles’ heel’ issue in the game industry

Categoría: Móviles -::- Tags: mobile, monetization

The DeanBeat: Mobile monetization is the ‘biggest AchillesLast week, I moderated (Dean Takahashi) a panel on mobile monetization at the Game Developers Conference. There should have been no one in the room since we were competing against other sessions that featured rock star game developer Hideo Kojima (the maker of the Metal Gear Solid games) and a deep dive into Sony’s upcoming PlayStation 4 console. But our room was packed. That tells you that mobile gaming is hot and that the toughest problem for the vast majority of developers is getting discovered and monetizing free-to-play games.
With free-to-play, lots of users won’t pay at all. But since free-to-play has no upper limit, the users who pay can generate so much revenue that they make up for all of those who don’t. With more than a billion users on mobile, it seems like it should be easy to make a ton of money by collecting pennies. But the struggles of big publishers — many of whom appear to be running in place even as they grow users — suggests that this is a very hard nut to crack. David Yuan of Technology Crossover Ventures says this makes mobile “fun and frustrating” at the same time.

Read more at: VENTUREBEAT.COM

02
Abril
2013

3 claves para conectar su empresa con los consumidores móviles

Categoría: Omnichannel, Móviles -::- Tags: estrategia, mobile

3 Claves para conectar su empresa con los consumidores móvilesEl 55% de los adultos en Estados Unidos con móvil accede a internet a través de este dispositivo, más del doble de los que lo hacían hace dos años, según un reciente estudio de Pew Internet. Una tasa que revela que más de la mitad de los posibles clientes de una empresa puede interactuar con ella a través del móvil, y sobre la marcha.

El problema es que mientras los usuarios son muy activos con estos dispositivos, muchas empresas todavía siguen sin adaptarse a los hábitos de sus consumidores. Por eso, Mashable ha propuesto tres claves para que las pequeñas empresas se pongan las pilas y empiecen a conectar con su consumidor móvil:

  1. Optimización de la web
  2. Actualice su negocio en las guías
  3. Allane el camino a los buscadores

Fuente: INFORMERCADEO.COM

17
Marzo
2013

UnlockYourBrain

Categoría: Móviles, Ocio Productivo -::- Tags: app, celular

Mejora – así de facil

Imagina entrenamiento cerebral tan natural como respirar, caminar y hablar.

Imagina que puedes amplificar tu razonamiento analítico y tus habilidades matemáticas sin esfuerzo.

Imagina que puedes desarollar tus habilidades mentales en todas partes, en el autobús, en la playa, durante el trabajo, en tus descansos, a cualquier momento.

Eso es UnlockYourBrain. Tu pantalla de bloqueo se convierte en un centro de entrenamiento. En promedio las personas desbloquean su teléfono 60 veces al día. ¿Por qué no entrenar tu cerebro 60 veces al día?

Nunca te olvides entrenar tu cerebro!

  • Mejora tu pensamiento lógico y la capacidad de concentraciónSer bueno en aritmética aumenta tu aptitud general del cerebro.
  • Conoce tu cerebro. Descubre si tu cerebro es más activo en la mañana o en la tarde y sigue su progreso a través del transcurso de un día, mes, o hasta un año!
  • Aplicacion basada en estudios cientificos. La aplicación de UnlockYourBrain es basada en los descubrimientos más recientes sobre el aprendizaje implícito.

Fuente: UNLOCKYOURBRAIN.COM

06
Marzo
2013

How to Help Mobile Education Go Global

Categoría: Móviles -::- Tags: cell phones, education, learning, mobile learning

learning

For many of us, the conversation around mobile learning has shifted from asking whether mobile devices present educational opportunities to how they might best do so.

From that second question, a new initiative has been launched: SMILE, the Stanford Mobile Inquiry Learning Environment, an idea, which, in practice, is almost staggeringly simple. Essentially, SMILE is a learning management system that allows students to create, share, answer, and evaluate questions in a collaborative manner through the use of cell phones.

Source: BLOGS.KQED.ORG

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