Artículos etiquetados con: advertising

06
Octubre
2014

On-vehicle digital signage is on the move

Categoría: Digital Signage -::- Tags: advertising, customer experience, digital, interactive

Taxis, public transit buses and trains, shuttles and delivery vehicles are in the ultimate out-of-home environment and are poised for the expanding area of vehicle-mounted digital signage and LED messaging.

This frontier for digital signage is opening in high viewership urban areas, where a transportation authority or a network operator, as their agent, can leverage moving assets as well as existing ad sales and management capabilities. It is also driven by the hunger for display revenues, improved technology and advertiser demand.

There are four notable application trends in on-vehicle dynamic signage, including:

  • Taxicabs currently use dynamic digital signage in an advertising model, with at least two companies, Insight Digital Signage and LG-MRI offering integrated signage units. Verifone operates more than 100 units in New York City, selling the 2-minute loop length as 15-second spots. The units operate at 2,000 nits brightness and offer many variations in creative layout. Mark Devereaux, business development, media, at VerifoneMedia, notes that dayparting, week-parting and geo-zoning capability add value for advertisers.
  • Public transit buses and trains operated by municipal transportation authorities, which have long enjoyed advertising revenues from static sign advertising, are looking at shifting to dynamic signage in order to increase revenues from advertising on vehicles, street and station furniture.
  • Special-use and event vehicles with integrated dynamic signage are in limited but growing use. LED outfitted trucks deliver dynamic pedestrian-level messages and a double-decker bus called "The Stage" operated by Carisma in New York City is an example of this emerging application of on-vehicle dynamic signage.
  • The future may include vehicles operated by first responders (i.e. fire, police, ambulance) and security agencies including military, or drone-style delivery vehicles bearing dynamic signage for brand, advertising, public safety and information messaging.

Whether people or packages, the exterior of the vehicle offers a new source of revenue to the vehicle operator.

 SOURCE:DIGITALSIGNAGETODAY.COM

04
Agosto
2014

How Small Business Owners Can Benefit from Digital Signage

Categoría: Digital Signage -::- Tags: advertising, analytics, customer experience, digital, interactive

Have you heard about or seen digital signage?

There is a good chance you’ve seen examples of digital signage. Perhaps you’ve even considered adding digital signage to your business.

Digital signage, or digital display, is a digital sign displayed on a monitor in a location-based business. Common places for digital signs include banks, offices, waiting rooms and restaurants. The digital sign is becoming something these small businesses can use to improve the customer experience while also adding revenue.

Digital signage can serve a variety of purposes for small businesses that are location-based. Each business is different and digital signage can be customized to fit specific needs.

The great thing about digital signage, and the reason why many businesses are starting to adopt it, is the versatility it offers. Once the monitors are installed (a relatively easy process) it is easy to change the content on the screen. One day a restaurant could have the specials listed on the monitor in their welcome area and the next day they could have a birthday wish for the guest of honor for a birthday event.

But for many businesses, digital signage has been about adding revenue. Here are five ways companies have used digital signage to add revenue to their location-based business.

Hopefully these inspire you to add digital signage to your marketing mix.

1. Building Trust Through Content

Credit: Dental Digital Signage courtesy of Rise Display

Dentists and Doctors are the perfect candidate for digital signage. The waiting room is a place where patients have nothing but time. While dentists and doctors do their best to get patients in and out quickly there is always a little time spent in the waiting room and it’s a great opportunity for the dentist or doctor to build trust with some helpful content.

Picture a monitor or monitors in the waiting room. Like the monitor featured above, the content on the screen could offer some helpful tips on how to take care of your teeth or body. Some additional content could offer related news articles from the web and maybe even weather updates.

Since digital signage can be connected to the Internet this content is really easy to setup.

Giving patients interesting and helpful content to read and watch as they wait is a great way to build a relationship and to build trust. This is important for dentists and doctors because the long-term loyalty of patients is important not only because those paying patients will return, but because those same patients will often refer the person they trust most when asked by friends to name a trustworthy dentist or doctor.

 2. Using Content to Sell to Visitors

Image Credit: Arnold Palmer Invitational courtesy of Rise Display

Even if a location-based business there is a need for digital salespeople. When you’re unable for whatever reason to sell your services to visitors digital signage can make a great substitute.

The example above is a digital display used in the Arnold Palmer Hospital for Children. The display showscontent that gives visitors to the hospital information about the annual golf event that benefits the hospital. It’s a great event and one of the longest running events on the PGA Tour.

What this content does is give visitors a background about the event and the hospital. From there the person can easily use the QR code or visit the Facebook page to make a donation to do their part.

Selling is a process and when you can’t answer questions you can easily create digital signage to do the selling with content for you at your location.

3. Highlighting Specials and Featured Items

Image Credit: Executive Express Signage courtesy of Rise Display

Perhaps the biggest way to add revenue with digital signage is with specials and featured items. Here is an example of a restaurant menu. Local restaurants that change their menu from time to time appreciate the flexibility a digital display offers because they can easily change menu items, but the other benefit is the ability to market the specials.

As visitors walk into your business you can have your display setup to show them the featured service or the featured special of the day. This brings attention to the item and gets the visitor thinking about the decision they should make. By selling the special you can highlight items that are more profitable or maybe get a visitor to react if an item is offered for a limited time only.

There are a number of different ways to use digital displays to sell special items and the flexibility offered allows you to experiment and find the best specials for your unique business.

4. Sell with Social Proof and Examples

 Image Credit: Wedding Planner Signage courtesy of Rise Display

For a business like a wedding planner it’s important to showcase the work you do. When visitors come to your office to meet with you and discuss what you can provide you can have a digital display showing off your work.

This provides social proof by showing how others have benefiting from your work. The situation is great because you are showcasing your work without really showing off. You’re focusing on the people in the photographs and through that people become sold on you and the work you can provide. In the case of the wedding planner the person looking at the display will want to be like the person in the images.

For your business you can use photos, testimonials and other examples that provide social proof and work to sell you and your business to visitors.

SOURCE: THESMALLBUSINESSPLAYBOOK.COM

11
Junio
2014

Digital Signage: More Than Just Advertising

Categoría: Digital Signage -::- Tags: advertising, analytics, app, celular, customer experience, digital, interactive

DON’T WAIT FOR THE CROWD. CREATE IT.

Similar to social and content strategies, finding the right balance between creativity and the right content will define the effectiveness of your digital signage. Think of it as your own content delivery network (CDN). Every piece—from your audience to hardware—should warrant an assessment. Digital signage shouldn’t be a one-off, so don’t treat it as a standalone piece within your larger communications strategy.

Here’s your quick hit list:

1. Assess your environment: Lookinside and outside the firewall for integration hooks to your processes and content systems. Existing infrastructure like intranets, supplier portals and customer service apps are good starting points.

2. Think about ways to tie together customer-facing information with employee-oriented content: Non-sensitive information often can be leveraged in certain spaces to get a better return. Again, think about how media is consumed and focus on where the most utility can be gained.

3. Find a partner that can help with some of the integration and technology choices: Don’t just opt for the digital signage package that a vendor offers. Take the time to choose a partner that can help you with real business requirements. If they’re not willing to invest the time to learn about your objectives, move on.

Your company has the content (or it should), and the advancements in digital signage give you a unique, personalized way to reach more of your audience than ever before. Take a step forth into the new world of work – you may just find digital signage to be right for you.

SOURCE: WORKINTELLIGENT.LY

07
Marzo
2014

20 innovaciones que están cambiando al retail

Categoría: Omnichannel -::- Tags: advertising, analytics, app, celular, customer experience, interactive, mobile

  1. Realidad Aumentada
  2. Bluetooth Dirigido
  3. Comunicaciones basadas en alta voz
  4. Probadores conectados
  5. Los servicios de datos
  6. Billeteras digitales
  7. Paredes interactivas en pasillo
  8. Reconocimiento facial
  9. Análisis de campo
  10. Toma de huellas dactilares
  11. TV interactiva
  12. Programas de fidelización móviles
  13. Interfaz de usuarios más naturales
  14. PlayCaptcha
  15. Sistemas de gestión de filas
  16. Sistemas de escaneo rápido
  17. Espejos virtuales
  18. Ordenadores portátiles
  19. La impresión 3D
  20. Planificación plataforma 3D

SOURCE: AMERICA-RETAIL.COM

03
Marzo
2014

According to Google, More Than 50% of All Mobile Searches Have Local Intent

Categoría: Móviles -::- Tags: advertising, analytics, app, celular, customer experience, digital, interactive, mobile

Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them.

Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

SOURCE: DIGITALSIGNAGEUNIVERSE.TYPEPAD.COM

Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go. - See more at: http://digitalsignageuniverse.typepad.com/digital_signage_universe/2014/02/according-to-google-more-than-50-of-all-mobile-searches-have-local-intent.html#sthash.03j8Rhbk.dpuf
Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go - See more at: http://digitalsignageuniverse.typepad.com/digital_signage_universe/2014/02/according-to-google-more-than-50-of-all-mobile-searches-have-local-intent.html#sthash.03j8Rhbk.dpuf
Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go - See more at: http://digitalsignageuniverse.typepad.com/digital_signage_universe/2014/02/according-to-google-more-than-50-of-all-mobile-searches-have-local-intent.html#sthash.03j8Rhbk.dpuf
14
Febrero
2014

Ten content marketing trends you need to know for 2014

Categoría: Omnichannel -::- Tags: advertising, analytics, app, celular, customer experience, digital, interactive, mobile

Content marketing topped the digital priority list in 2013, according to Econsultancy’s annual survey. Yet just 64 per cent of marketers agree that content marketing is set to “become its own discipline".

1. Authority

2. Influence

3. Opinions

4. Diligence

5. Agility

6. Curation

7. Responsive

8. Video

9. Distribution

10. Disillusion

SOURCE: MARKETINGWEEK.CO.UK

07
Febrero
2014

TrueLine Publishing on how to utilize the internet for visibility and marketing

Categoría: Omnichannel -::- Tags: advertising, analytics, app, customer experience, digital, interactive, mobile

TrueLine Publishing Shares Emerging Trends for 2014

● Media owners that invest in premium content will continue to build an audience.
● Marketing has to be integrative. Marketers need to take a holistic view, connecting emails, content and social media. Communications need to be personalized and relevant. No longer do consumers rely on what you say about your brand. They trust their friends, relatives, and peers and search for conversations on platforms such as Facebook, Twitter, Instagram, and YouTube.
● Facebook, Twitter, and now, Pinterest have promoted ads on their sites and the free reach is diminishing. Social Media is now pay, if you want to play.
● Google+ will emerge in 2014 as more and more brands discover the site. Google+ has over half a billion users and is gaining as it becomes more relevant in SEO and content sharing.
● The explosion of mobile devices means that content must be accessible via smartphones and tablets. Your content must be responsive; your blog and visual content needs to be easy to view.
● Visual content is now essential. The Marketing Tech Blog shares the following stats: publishers who use info-graphics increase their traffic by 12%; content containing images attract 94% more total views than content without images; Facebook engagement increase 37% with posts that include photos.

SOURCE: EXAMINER.COM

31
Enero
2014

Digital Play

Categoría: Omnichannel -::- Tags: advertising, analytics, app, customer experience, digital, interactive

Change the way your consumers interact with your brand by giving them the power to control their own content.

Digital Play Experiences:

• Gestural Interactive Floor
• Gestural Interactive Wall
• Augmented Reality (AR)
• Virtual Reality (VR) 

SOURCE: STRATACACHE.COM

24
Enero
2014

The future of shopping: When psychology and emotion meet analytics

Categoría: Omnichannel -::- Tags: advertising, analytics, app, customer experience, digital, interactive

The best part about the retail sector is that it combines four fun areas: Business, technology, and human behavior and psychology. Here's a tour of what may be coming to a store near you.

  • Emotion tracking meets retail

  • Mirror, mirror

  • Kinect in retail

  • Upscale vending machines that provide an experience

  • Video analytics meets store staffing

  • We'll give you discounts to watch our TV commercial

    SOURCE: ZDNET.COM
16
Enero
2014

New Location-based Mobile Advertising Metric Enables Accurate Measurement of In-Store Visits

Categoría: Móviles -::- Tags: advertising, analytics, app, celular, customer experience, digital, interactive, mobile

Mobile marketing’s real potential is having the ability to connect with on-the-go consumers by linking location data with buying intent.

Location Conversion Index Provides:

  • Accuracy: Measures consumers who are in-store vs. those who are walking by the store
  • Audience scale: Compares millions of relevant profiles vs. the general population
  • Seasonality: Accounts for and demonstrates actual visit increases due to ad exposure vs. expected seasonal increases and decreases of in-store visits
  • History: Establishes natural store visit rate vs. assuming a uniform visit rate for campaign period

SOURCE: SCREENMEDIADAILY.COM

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