Artículos etiquetados con: app

11
Junio
2014

Digital Signage: More Than Just Advertising

Categoría: Digital Signage -::- Tags: advertising, analytics, app, celular, customer experience, digital, interactive

DON’T WAIT FOR THE CROWD. CREATE IT.

Similar to social and content strategies, finding the right balance between creativity and the right content will define the effectiveness of your digital signage. Think of it as your own content delivery network (CDN). Every piece—from your audience to hardware—should warrant an assessment. Digital signage shouldn’t be a one-off, so don’t treat it as a standalone piece within your larger communications strategy.

Here’s your quick hit list:

1. Assess your environment: Lookinside and outside the firewall for integration hooks to your processes and content systems. Existing infrastructure like intranets, supplier portals and customer service apps are good starting points.

2. Think about ways to tie together customer-facing information with employee-oriented content: Non-sensitive information often can be leveraged in certain spaces to get a better return. Again, think about how media is consumed and focus on where the most utility can be gained.

3. Find a partner that can help with some of the integration and technology choices: Don’t just opt for the digital signage package that a vendor offers. Take the time to choose a partner that can help you with real business requirements. If they’re not willing to invest the time to learn about your objectives, move on.

Your company has the content (or it should), and the advancements in digital signage give you a unique, personalized way to reach more of your audience than ever before. Take a step forth into the new world of work – you may just find digital signage to be right for you.

SOURCE: WORKINTELLIGENT.LY

05
Abril
2014

El móvil en el sector retail: Oportunidad y amenaza

Categoría: Móviles -::- Tags: app, celular, customer experience, digital, interactive, mobile

Pero la clave es la personalización. ¿Cómo pueden los retailers personalizar la compra?  El móvil no es una amenaza, sino una poderosa herramienta para:

 a) Atraer a los clientes a las tienda.

B) Ofrecerles un trato personalizado en el momento adecuado.

C) Conversar con ellos de forma más creativa e interactiva (videos, imágenes, audio…) 

D) Geolocalizar a los usuarios y ofrecerles los contenidos en función de su ubicación, evitando molestarles con publicidad o promociones que no son de su interés.

¿Cómo pueden dialogar con sus clientes e incentivar la compra en tienda?

A) Previo a la compra: las compras pueden ser planificadas o impulsivas y el móvil es una gran herramienta para generar la necesidad de consumo de un producto o bien, facilitando el acceso a la información de los productos.

B) Compra: resulta imprescindible incorporar las funcionalidades características del móvil y las posibilidades que emanan de la monitorización, para aumentar el volumen de compras. (Cupones, redireccionamiento a tiendas, alertas…).

C) Post-compra: el móvil puede ser un gran aliado para incentivar la repetición de compra y ofrecer servicios personalizados (recomendaciones, promociones, sugerencias…) y acciones de fidelización.

SOURCE: AMERICA-RETAIL.COM

07
Marzo
2014

20 innovaciones que están cambiando al retail

Categoría: Omnichannel -::- Tags: advertising, analytics, app, celular, customer experience, interactive, mobile

  1. Realidad Aumentada
  2. Bluetooth Dirigido
  3. Comunicaciones basadas en alta voz
  4. Probadores conectados
  5. Los servicios de datos
  6. Billeteras digitales
  7. Paredes interactivas en pasillo
  8. Reconocimiento facial
  9. Análisis de campo
  10. Toma de huellas dactilares
  11. TV interactiva
  12. Programas de fidelización móviles
  13. Interfaz de usuarios más naturales
  14. PlayCaptcha
  15. Sistemas de gestión de filas
  16. Sistemas de escaneo rápido
  17. Espejos virtuales
  18. Ordenadores portátiles
  19. La impresión 3D
  20. Planificación plataforma 3D

SOURCE: AMERICA-RETAIL.COM

03
Marzo
2014

According to Google, More Than 50% of All Mobile Searches Have Local Intent

Categoría: Móviles -::- Tags: advertising, analytics, app, celular, customer experience, digital, interactive, mobile

Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them.

Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

SOURCE: DIGITALSIGNAGEUNIVERSE.TYPEPAD.COM

Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go. - See more at: http://digitalsignageuniverse.typepad.com/digital_signage_universe/2014/02/according-to-google-more-than-50-of-all-mobile-searches-have-local-intent.html#sthash.03j8Rhbk.dpuf
Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go - See more at: http://digitalsignageuniverse.typepad.com/digital_signage_universe/2014/02/according-to-google-more-than-50-of-all-mobile-searches-have-local-intent.html#sthash.03j8Rhbk.dpuf
Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go - See more at: http://digitalsignageuniverse.typepad.com/digital_signage_universe/2014/02/according-to-google-more-than-50-of-all-mobile-searches-have-local-intent.html#sthash.03j8Rhbk.dpuf
14
Febrero
2014

Ten content marketing trends you need to know for 2014

Categoría: Omnichannel -::- Tags: advertising, analytics, app, celular, customer experience, digital, interactive, mobile

Content marketing topped the digital priority list in 2013, according to Econsultancy’s annual survey. Yet just 64 per cent of marketers agree that content marketing is set to “become its own discipline".

1. Authority

2. Influence

3. Opinions

4. Diligence

5. Agility

6. Curation

7. Responsive

8. Video

9. Distribution

10. Disillusion

SOURCE: MARKETINGWEEK.CO.UK

07
Febrero
2014

TrueLine Publishing on how to utilize the internet for visibility and marketing

Categoría: Omnichannel -::- Tags: advertising, analytics, app, customer experience, digital, interactive, mobile

TrueLine Publishing Shares Emerging Trends for 2014

● Media owners that invest in premium content will continue to build an audience.
● Marketing has to be integrative. Marketers need to take a holistic view, connecting emails, content and social media. Communications need to be personalized and relevant. No longer do consumers rely on what you say about your brand. They trust their friends, relatives, and peers and search for conversations on platforms such as Facebook, Twitter, Instagram, and YouTube.
● Facebook, Twitter, and now, Pinterest have promoted ads on their sites and the free reach is diminishing. Social Media is now pay, if you want to play.
● Google+ will emerge in 2014 as more and more brands discover the site. Google+ has over half a billion users and is gaining as it becomes more relevant in SEO and content sharing.
● The explosion of mobile devices means that content must be accessible via smartphones and tablets. Your content must be responsive; your blog and visual content needs to be easy to view.
● Visual content is now essential. The Marketing Tech Blog shares the following stats: publishers who use info-graphics increase their traffic by 12%; content containing images attract 94% more total views than content without images; Facebook engagement increase 37% with posts that include photos.

SOURCE: EXAMINER.COM

31
Enero
2014

Digital Play

Categoría: Omnichannel -::- Tags: advertising, analytics, app, customer experience, digital, interactive

Change the way your consumers interact with your brand by giving them the power to control their own content.

Digital Play Experiences:

• Gestural Interactive Floor
• Gestural Interactive Wall
• Augmented Reality (AR)
• Virtual Reality (VR) 

SOURCE: STRATACACHE.COM

24
Enero
2014

The future of shopping: When psychology and emotion meet analytics

Categoría: Omnichannel -::- Tags: advertising, analytics, app, customer experience, digital, interactive

The best part about the retail sector is that it combines four fun areas: Business, technology, and human behavior and psychology. Here's a tour of what may be coming to a store near you.

  • Emotion tracking meets retail

  • Mirror, mirror

  • Kinect in retail

  • Upscale vending machines that provide an experience

  • Video analytics meets store staffing

  • We'll give you discounts to watch our TV commercial

    SOURCE: ZDNET.COM
16
Enero
2014

New Location-based Mobile Advertising Metric Enables Accurate Measurement of In-Store Visits

Categoría: Móviles -::- Tags: advertising, analytics, app, celular, customer experience, digital, interactive, mobile

Mobile marketing’s real potential is having the ability to connect with on-the-go consumers by linking location data with buying intent.

Location Conversion Index Provides:

  • Accuracy: Measures consumers who are in-store vs. those who are walking by the store
  • Audience scale: Compares millions of relevant profiles vs. the general population
  • Seasonality: Accounts for and demonstrates actual visit increases due to ad exposure vs. expected seasonal increases and decreases of in-store visits
  • History: Establishes natural store visit rate vs. assuming a uniform visit rate for campaign period

SOURCE: SCREENMEDIADAILY.COM

09
Enero
2014

10 Online Marketing Predictions to Inform Your Strategy in 2014

Categoría: Omnichannel -::- Tags: analytics, app, celular, customer experience, digital, interactive, mobile

We saw new platforms, new channels, new roles and new tools pop up all over the place. It's been an exciting year for sure. But what's next?  I thought it would be fun and informative to put   together a top 10 list of marketing trends to keep an eye on.

1. Omni-channel advantage.

2. Smart objects take over.

3. Content marketing continues to explode.

4. Paid organic social amplification.

5. Influencer marketing is now part of your job.

6. Visual web domination continues.

7. Loyalty marketing takes center stage.

8. Big data personalization.

9. Snippet storytelling.

10. Rise of growth teams focused on innovation.

SOURCE: ENTREPRENEUR.COM

IMAGEN CREDIT: SUCCESSFULWORKPLACE.ORG

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