Artículos etiquetados con: mobile

21
Julio
2014

How the Internet of Things is changing the face of digital signage

Categoría: Digital Signage -::- Tags: analytics, digital, interactive, mobile

The Internet of Things – what is it? In a nutshell, it is implementing the latest digital technologies to allow physical objects to "talk" to one another. It’s a transforming area to be in, and the U.K. is aiming to be a major player in shaping the Internet of Things. 

Gartner[1] has estimated that by 2020, 26 billion (yes, billion) devices will be transmitting data between each other via the Internet. All of these devices will be using the latest Web technologies to communicate — and with primary and secondary school children in the U.K. set to learn coding from September 2014, the new era of coders will be well equipped to influence the world we live in, more so than ever before.

With the expected growth of the IoT there will be a plethora of data sources, devices and objects to connect and communicate with. These sources will open the doors to completely synced and integrated retail experiences, health care services, leisure and tourism activities, and much more that many can only begin to imagine.

Digital Signage will play a crucial role in the IoT, and even today we've seen some fantastic uses of digital signage interacting with physical objects and their data sources, for example content being activated by wind pressure changes on the Swedish Subway[3][4] and the communication between mobile apps, Apple iBeacons and digital screens[5] — and this is happening now!

The expectation of communication between devices and objects will rise as more and more products are developed to incorporate multiple devices. Gartner has already highlighted products such as advanced medical devices; factory automation sensors in industrial robotics; sensor motes for increased agricultural yield; automotive sensors and monitoring systems for sectors such as transportation, water distribution and electrical transmission.

SOURCE: DIGITALSIGNAGETODAY.COM

28
Junio
2014

Digital-wayfinding-displays-guide-visitors-orange-county-convention-center/

Categoría: Digital Signage -::- Tags: customer experience, digital, interactive, mobile

SAN JOSE, CA — Orlando’s Orange County Convention Center (OCCC) has just installed 66 digital wayfinding displays to help convention attendees find their way through the massive complex. The OCCC is the second largest event facility in North America and hosts over one million attendees and more than 200 events a year. Using digital wayfinding displays enables the OCCC to provide dynamic event information and improve the overall visitor experience.

“The OCCC needed a solution that was comprehensive, adaptive, secure and easy to update,” adds William Kwok, Array Interactive’s CEO. “We created an intelligent application that integrated with the center’s Ungerboeck event management system to access real-time event data, dynamically convert it to the right information and deliver it to the right combination of displays. The system manages the constant delivery of a large amount of information to make navigating a complex environment easy.”

Our motto is to make sure every visitor has a great experience, from the time they enter the convention center to the time they leave,” says Yulita Osuba, OCCC Deputy General Manager. “With seven million square feet under roof, one of the most important things is navigation.”

“Now, instead of posters or static signs in a few locations, digital wayfinding displays throughout the facility helps our visitors orient themselves and direct them to their meeting location.” Says Yulita Osuba, “Since the system was implemented, we’ve received many compliments from our guests. It’s helped create a great overall experience.”

“In terms of ease, sustainability and efficiency, we’re seeing event facilities elevate every aspect of the guest experience,” adds Kwok. “More and more companies understand how important this is.”

SOURCE:SCREENMEDIADAILY.COM

16
Junio
2014

¿Que es más lo más importante en el desarrollo web?

Categoría: Internet -::- Tags: customer experience, digital, interactive, mobile

En los años de experiencia que llevo en el campo del desarrollo web, siempre me he hecho esta pregunta. En algún momento pensé que la "apariencia física", tiempo después y entrando en la honda SEO, pensé que era la optimización como tal, unos días más adelante el contenido (content marketing) empezó a liderar el ranking. Y puedo seguir enumerando elementos como el SEM, Social Media, Social Media Marketing, e-mail marketing y más, muchos elementos más que seguramente ni conozco.

Pero para mí, lo principal es el mercado al que va dirigido su producto o servicio. Entendiendo su "target market", todas y cada una de las herramientas del mercadeo digital tendrán un sentido y un objetivo.

A partir de ese momento nace el diseño que embellece la experiencia, se generan los contenidos que atraen una y otra vez al usuario, se optimizan los contenidos para lograr el ranking en los buscadores y sale al aire con los mejores deseos de triunfar.

Las redes, e-mail marketing, el posicionamiento orgánico y pagado y dependiendo de la estrategia, simplemente siguen el camino que ha generado el conocimiento de ese grupo objetivo. Es de notar y para infirmación del lector que todas estas herramientas dirigen a su página para asegurar el tráfico constante y así usarla como "un centro de operaciones" donde se concentran todas las conversiones y todo pueda ser mesurado para proyectar pasos a seguir, sin embargo es de notar que nada esta grabado en piedra y todo se mantiene en un constante cambio. Hay que estar informados para mantenerse a flote. Hasta el sol de hoy aún tengo clientes que me preguntan por flash, o me dan ejemplos de páginas animadas que siguen al aire a pesar de ser del 2008. Me he encontrado con directores de mercadeo convencional que me dicen que la página web es sólo para informar.

Basado en eso se desarrolla un plan "de ataque" que le permitirá cumplir los objetivos que busca.

Me explico como influye el entender a su target market en la creación de su estrategia digital: Con su target localizado, segmentado y estudiado, se crearán unas "personas". Personas son sencillamente unos personajes ficticios con nombres, carreras, edad, estrato social, etc. Con el desarrollo de "personas", entrará en la mente de sus usuarios de forma artificial y podrá entender que buscan en su página web, cuanto tiempo disponen para interactuar con ella, posibles comportamientos de compra y navegación entre otras. Al tener esa información se realizan los famosos "wireframes" y todos los esquemas de navegación (information architecture).

SOURCE: JUAN MEJÍA - LINKEDIN.COM

28
Mayo
2014

Real-time Transit information Increases Use of Public Transportation Alternatives

Categoría: Móviles -::- Tags: celular, customer experience, interactive, mobile

One of the most important aspects to slowing the effects of climate change is encouraging people to change their day-to-day behavior to lower their overall carbon footprint. However, changing behavior takes time and often requires incentives to compel people to change established routines and use patterns.

One of the most effective behavioral incentives is figuring out better ways to provide convenience and easy of use. And that’s exactly why transit agencies and local municipalities around the globe have introduced smartphone apps in recent years to encourage residents and visitors to use mass transit systems. Transit apps can help daily commuters and tourists determine the best routes to take and provide up-to-the minute transit line status and advisories.

SOURCE: SCREENMEDIATECHNOLOGY.COM

28
Abril
2014

Can Enplug Crack The Social Media Sharing Code For Retailers?

Categoría: Móviles -::- Tags: celular, customer experience, digital, mobile

Enplug’s Platform Aims To Help Retailers By Tapping Into Hyper-Local Marketing and Social Media Sharing Trends:

Installing digital signage in a retail setting comes with it’s own set of challenges. It’s been more than a decade since retailers first started using digital signage displays and it’s clear that some installations work better than others depending on a retailer’s overall concept, physical space, traffic, and visual merchandising strategy. One of the most challenging environments for digital signage to compete within is the restaurant, bar and cafe space.

 

Despite these challenges there are companies that are breaking through and connecting with people in these environments that include Buzztime Entertainment, a social gaming platform that features trivia and games and a new Culver City-based start-up called Enplug. Enplug has developed a plug-and-play platform that enables businesses to install an interactive digital signage screen with little setup and integrate social media interactions with their customer base. Enplug’s displays aggregate a business’s social media channels such as:

  • Twitter, Facebook, Yelp, Foursquare, Instagram, Display the content in real-time using a business’s custom hashtag.

    Source: SCREENMEDIADAILY.COM

05
Abril
2014

El móvil en el sector retail: Oportunidad y amenaza

Categoría: Móviles -::- Tags: app, celular, customer experience, digital, interactive, mobile

Pero la clave es la personalización. ¿Cómo pueden los retailers personalizar la compra?  El móvil no es una amenaza, sino una poderosa herramienta para:

 a) Atraer a los clientes a las tienda.

B) Ofrecerles un trato personalizado en el momento adecuado.

C) Conversar con ellos de forma más creativa e interactiva (videos, imágenes, audio…) 

D) Geolocalizar a los usuarios y ofrecerles los contenidos en función de su ubicación, evitando molestarles con publicidad o promociones que no son de su interés.

¿Cómo pueden dialogar con sus clientes e incentivar la compra en tienda?

A) Previo a la compra: las compras pueden ser planificadas o impulsivas y el móvil es una gran herramienta para generar la necesidad de consumo de un producto o bien, facilitando el acceso a la información de los productos.

B) Compra: resulta imprescindible incorporar las funcionalidades características del móvil y las posibilidades que emanan de la monitorización, para aumentar el volumen de compras. (Cupones, redireccionamiento a tiendas, alertas…).

C) Post-compra: el móvil puede ser un gran aliado para incentivar la repetición de compra y ofrecer servicios personalizados (recomendaciones, promociones, sugerencias…) y acciones de fidelización.

SOURCE: AMERICA-RETAIL.COM

07
Marzo
2014

20 innovaciones que están cambiando al retail

Categoría: Omnichannel -::- Tags: advertising, analytics, app, celular, customer experience, interactive, mobile

  1. Realidad Aumentada
  2. Bluetooth Dirigido
  3. Comunicaciones basadas en alta voz
  4. Probadores conectados
  5. Los servicios de datos
  6. Billeteras digitales
  7. Paredes interactivas en pasillo
  8. Reconocimiento facial
  9. Análisis de campo
  10. Toma de huellas dactilares
  11. TV interactiva
  12. Programas de fidelización móviles
  13. Interfaz de usuarios más naturales
  14. PlayCaptcha
  15. Sistemas de gestión de filas
  16. Sistemas de escaneo rápido
  17. Espejos virtuales
  18. Ordenadores portátiles
  19. La impresión 3D
  20. Planificación plataforma 3D

SOURCE: AMERICA-RETAIL.COM

03
Marzo
2014

According to Google, More Than 50% of All Mobile Searches Have Local Intent

Categoría: Móviles -::- Tags: advertising, analytics, app, celular, customer experience, digital, interactive, mobile

Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them.

Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

SOURCE: DIGITALSIGNAGEUNIVERSE.TYPEPAD.COM

Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go. - See more at: http://digitalsignageuniverse.typepad.com/digital_signage_universe/2014/02/according-to-google-more-than-50-of-all-mobile-searches-have-local-intent.html#sthash.03j8Rhbk.dpuf
Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go - See more at: http://digitalsignageuniverse.typepad.com/digital_signage_universe/2014/02/according-to-google-more-than-50-of-all-mobile-searches-have-local-intent.html#sthash.03j8Rhbk.dpuf
Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go - See more at: http://digitalsignageuniverse.typepad.com/digital_signage_universe/2014/02/according-to-google-more-than-50-of-all-mobile-searches-have-local-intent.html#sthash.03j8Rhbk.dpuf
14
Febrero
2014

Ten content marketing trends you need to know for 2014

Categoría: Omnichannel -::- Tags: advertising, analytics, app, celular, customer experience, digital, interactive, mobile

Content marketing topped the digital priority list in 2013, according to Econsultancy’s annual survey. Yet just 64 per cent of marketers agree that content marketing is set to “become its own discipline".

1. Authority

2. Influence

3. Opinions

4. Diligence

5. Agility

6. Curation

7. Responsive

8. Video

9. Distribution

10. Disillusion

SOURCE: MARKETINGWEEK.CO.UK

07
Febrero
2014

TrueLine Publishing on how to utilize the internet for visibility and marketing

Categoría: Omnichannel -::- Tags: advertising, analytics, app, customer experience, digital, interactive, mobile

TrueLine Publishing Shares Emerging Trends for 2014

● Media owners that invest in premium content will continue to build an audience.
● Marketing has to be integrative. Marketers need to take a holistic view, connecting emails, content and social media. Communications need to be personalized and relevant. No longer do consumers rely on what you say about your brand. They trust their friends, relatives, and peers and search for conversations on platforms such as Facebook, Twitter, Instagram, and YouTube.
● Facebook, Twitter, and now, Pinterest have promoted ads on their sites and the free reach is diminishing. Social Media is now pay, if you want to play.
● Google+ will emerge in 2014 as more and more brands discover the site. Google+ has over half a billion users and is gaining as it becomes more relevant in SEO and content sharing.
● The explosion of mobile devices means that content must be accessible via smartphones and tablets. Your content must be responsive; your blog and visual content needs to be easy to view.
● Visual content is now essential. The Marketing Tech Blog shares the following stats: publishers who use info-graphics increase their traffic by 12%; content containing images attract 94% more total views than content without images; Facebook engagement increase 37% with posts that include photos.

SOURCE: EXAMINER.COM

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